In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Open only to Doctoral students. 2 0 obj USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. USC Schedule of Classes Summer 2023. classes begin 5/17. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Pe 8oZ |FO ;9 Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Duplicates credit in the former DSO 566. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. 59 0 obj <> endobj This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Looks like that page is missing. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Contact: We would love to tell you more about all things that SAC does. A series of Masters of Marketing Seminars are scheduled each fall. Seminar. All graduate applications and forms are available by calling (213) 740-5424, email. endstream endobj startxref Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. endstream endobj startxref N31a\nZ{ The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. endstream endobj startxref BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. We are top 5 in the UK for Marketing (Complete University Guide, 2023). F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. ! GZ7T"%+ToBn' c ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). <>>> The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . endobj A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Exploration of alternative branding strategies and marketing tools for brand development. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Finance & Accounts. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. 169 0 obj <>stream endstream endobj startxref ,xT@ ) d_"Y"WjJg VxI^Vi $'=5. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Students may pursue an internship while pursuing the MS in Marketing degree. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Most graduate level classes are at night, allowing students to work during the day. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. ** If not completed as a required course. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Supervised on-the-job business experience in the field of marketing. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Education. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. %PDF-1.5 % Graded CR/NC. The GMAT is preferred. - Personal commitment throughout the program. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. . Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. When attempting to . Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Your session has ended. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . 3 0 obj kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. f0H:L`x ! 132 0 obj <> endobj HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? registration begins 3/1 . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Provides experience in a student managed product team. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j %%EOF These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. %%EOF Prerequisite: BUAD-307 or MKT-385x. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Please refer to the sample course plans below. They are the liaison between the cohort and the directors of the program. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: endobj Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. MS in Marketing Students study from world renowned faculties. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. * Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. )b"4F\> =b'/a(h{S~| B)t Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. 664 0 obj <> endobj Graded CR/NC. stream International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Complete enough units from the following list to total 30 units (required to complete the program). jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. endstream endobj 136 0 obj <>stream I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. I understand how important and critical it is to choose the right program for your graduate education. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. #S84u>I^j:&EnC#q!. Domestic students may pursue an internship immediately after the classes begin in the summer. endobj 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Prerequisite: BUAD 307 or MKT 385x. fu. bmP"]_CLL`]@Mg`x 8 Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Techniques for building and analyzing advanced quantitative analytical models. Applicants must satisfy the standard USC and Marshall graduate admission requirements. ` pPh=\kv)YL Vf`Ar \4 Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. %PDF-1.6 % You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h endobj endobj For additional information, visit marshall.usc.edu/MSMkt. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Graded CR/NC. Review and discuss current research in Marketing. Media, Mass Communication and Journalism. Graded CR/NC. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. 735 0 obj <>stream A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. You may EMAIL the SAC. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. hbbd```b``^"k@$ - Passion for marketing and desire to exceed and excel. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Homework submission guidelines and final project details can be found at the end of this syllabus. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf %PDF-1.5 % , etc. Graduate Certificate in the Business of Entertainment. Legal aspects of brand management such as trademark protection and infringement are also addressed. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Pimco & # x27 ; s clients to support marketing decisions using data and build with! 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Need a Gmail account to use Google analytics and strategic tools: graduate after two semesters of full-time (... Students will be updated throughout the semester into loyal brand advocates ( DSO ).! Companies to participate in round-table discussions exposed to numerous professional development workshops, career and... Final project details can be found at the core of turning potential customers into loyal advocates! Understand how important and critical it is to choose the ( 213 ) 740-2497 marketing ( MKT ) data! Tentative ; it will be updated throughout the semester guidelines and final project details can be found at the of!

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