TOP INFLUENCERS. Having suffered from autoimmune disease at age 19 and diagnosed with Thyroid Cancer ten years after made Ashleigh Norris realized her true purpose in life. She strongly believes that the earth is the one thing that we all have in common, and its in everyones best interests to protect it. She challenged herself to go zero waste by the end of the year, and not to buy clothes for a whole year. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. Stefanie Giesinger (@stefaniegiesinger) is the most popular German fashion influencer on . Over time, she changed the name of her blog to Ecological.ly to include her explorations trying to live a more sustainable life in a new country. Additionally, eco friendly influencers often provide insights into how sustainability impacts their lives personally as well as broader society as a whole. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). They may come from various backgrounds, but they all have a strong love for preserving the environment. Her followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Top Voices is a series of lists that have been . Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. Sustainable Brands 202 2. Biggest influencers in power: The top ten in Q2 2021. Siemens Energy was the most engaged tech brand in the global environmental sustainability debate over the time period 1st March to 30th May 2019. After all, our money is effective too. It is true that children and young people have always wanted to become pop stars or professional athletes, Meier said,"but today it seems considerably more feasible for people like you and me to get on the social media pedestal and become successful.". Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Grenada-based couples Vivien and Aaron are often globetrotting with a deeper purpose of sharing a message about sustainable travel and low waste living. For many years I never thought about what I bought and at whose cost these clothes were produced, admits Nasemann. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . Who are sustainability influencers Instagram? Since her early childhood, she has been taught to love nature and appreciate its beauty. Some top sustainability Instagram influencers are reported to have made up to 8 digits in annual income due to their global reach and high level of engagement with their fans/followers across multiple social networks/platforms and through various collaborations/partnerships. As of 2022, her Instagram account counts over 358K followers, with more than 1.5K posts, making her one of the top sustainability influencers on the platform. Julia Beautx is an actress, singer, presenter and influencer all rolled into one. Eng. Werner and Schunck reach 15,000 subscribers with their Instagram account alone. Jrgis the president of the German Solar Industry Association (BSW). Claudiahas almost two decades of experience in the Energy, Transportation and Environment scene, as she was head of this department at the German Institute for Economic Research in berlin. Manju and her younger son founded Sarvodaya Institute, a Non-Profit corporation whose mission is to support people in remembering their role as caregivers and lovers of our collective EarthBody, through the practice of gardening and farming andprovide food and create habitats for other species, like butterflies, bees, and other wildlife that might visit in the suburbs. After a decade of experience in the European Commission, advising the German government on EU aspects of the energy transition, he settled in Berlin to lead the European work programme for Agora Energiewende, an independent organization with the commitment to climate action. Sustainability is en vogue. One of the examples of such jobs includes Sustainability influencers! With a background in industrial engineering and a MSc in production engineering and solar, Hendrik counts with more than a decade of experience in energy and a latter focus on PV. German language sustainability blogs and podcasts Blogs and Websites 1) Peppermynta - The Eco Magazine Behind the online magazine Peppermynta are the two bloggers Fenja Kramer, who founded Peppermynta in 2015, and Lara Keuthen. Their career aspirations include acting and hosting. Megean set up her website with the hope of helping others reduce their waste and live a simpler life. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. The role of an eco-friendly influencer is to create content that not only entertains and engages their audience but also educates them about sustainable living practices. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. Shia has been advocating for a zero-waste lifestyle around the world by sharing her experience and story, vegan minimalist zero waste and almost plastic and palm oil-free lifestyle. 11 coole Influencer, die uns zu mehr Nachhaltigkeit inspirieren. Some infleuncers are more discerning about what the companies stand for sustainability is an important theme, for example. Then in 2015, while in her senior year college, Samantha took the route to zero waste living seriously, after watching a video on how to reduce the amount of trash instead of simply recycling what is left. Discover the top ranked instagram influencers in in Germany by using this free Influencer Audience search tool. Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. TAYLOR PFROMER @taylor.pforwords (42.7K), 41. With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. Madeleine Olivia is a British sustainable food and lifestyle influencer who is passionate about veganism, minimalism, self-discovery, and sustainability. With more than three million followers, she is one of the most successful female influencers in Germany. "If the first question asked at birth is whether it is a girl or a boy and the world is then split up into pink and blue, it is not surprising that media usealso develops differently," Tillmann said. 11 Sustainability Influencers Inspiring Us To Do A Little Better Every Day February 18, 2022 | written by Our Editors Low Waste, Low Impact Living When it comes to sustainability, progress is better than perfection, and living intentionally is a lifelong journey. CELINE ORSATTI @lesswaste_birdie (4,580), 98. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. Geevie and Sophia now run a website for their homemade products. Bodo is a senior PV expert with patents that have been granted by the United States Patent and Trademark Office (USPTO), such as a PV sub-generator junction box for a PV system. "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. Get Started Now! Besma, one of the most famous environmental sustainability influencers in 2022, is also the founder of Ethical Influencers, an online platform that brings together fellow influencers and creatives to connect with them and support their content. Here, too, they mainly cover the topics of friends and family (32%), fashion (26%) and sports and fitness (23%). Throughout this project, Diana maintains a blog, hosts podcasts with food producers and health experts, and makes informative social media updates. Sarah Roberston Barnes Sarah, an environmental influencer, is all about living more sustainability in the suburbs and helping parents navigate a low waste life with their kids, which is no easy feat. And experts say that influencers' paid recommendations often run counter to the most basic sustainability rule of all: we can't shop our way to a better world. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. Jonathan is active throughout his social media accounts like Instagram, Facebook, Blogger, and Twitter where he documents wasteful practices while providing simple solutions and alternatives. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. andysparkles is a personal lifestyle, beauty and fashion blog from Berlin. Jazmine used to have a blog where she documented her experience with quitting fast fashion but later transported to Instagram where she also experimented with other forms of sustainable living like reducing her plastic usage and using naturally-made products. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behaviour. As more brands become conscious about their environmental impact, eco friendly influencers have become increasingly sought after for collaborations with companies that want to promote their eco-focused products or services. They are using social media platforms to advocate for a better fashion industry. GEEVIE AND SOPHIA @sustainyrself (60.2K), 32. , the ad reach of Instagram has grown by 35.6%. Bjrnis the vice president of renewable energies at Juwi AG, one of the main solar companies in Germany. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. How did influencers become so important to young people today? London-based content creator Abi Stephenson, one of the most famous environmental sustainability influencers in 2022, considers herself an imperfect environmentalist influencer. Eco friendly influencers gain the opportunity to work with well-established organizations while reaching a wider audience in the process. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world. Additionally, sustainability influencers Instagram strive to educate their followers on topics such as climate change, renewable energy sources, zero waste, and responsible business practices. Shia is the founder of Wasteland Rebel, a sustainable lifestyle blog where she documents her zero waste journey and provides her readers with advice on trash reduction and living a sustainable life. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. Jazmine also launched her YouTube channel where she uploads slow fashion tips, product reviews, secondhand finds, among others. Stephanie Davies, one of the most famous environmental sustainability influencers in 2022, is a London-based digital marketer who has a fascination for creating out-of-the-box vegan recipes which she showcases on her site, the Vegan Recipe Blog. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. The associated Instagram channel already has over 35,000 followers. Amandla Stenberg - Beauty, brains and social justice all wrapped up in a small but fierce package. The 23-year-old started her YouTube channel while still in high school in 2013. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. Youtuber duo Oliver and Yannick post videos about ethical fashions and sustainable lifestyle on their Rethinknation channel. Jenny also promotes her advocacy through her YouTube channel, Wear I Live, where she uploads content about her thrift hauls, lookbooks, vegan recipes, low waste tips, morning routines, and a lot more. These influencers post on their platforms constantly to promote sustainability within food, clothing, consumption, and living, promote eco-friendly products through their own shops and e-commerce sites. 4. Laura, one of the most famous environmental sustainability influencers in 2022, is a Belgian ocean advocate living in Indonesia, who has always been in love with the ocean since she was young. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. Tara also offers business coaching attara-mckenna.com. Kira Simpson, one of the top sustainability influencers, is an Australian digital creator, sustainability advocate, climate optimist, and founder of The Greenhub, a fashion and lifestyle blog, directory, and online magazine that focuses on sustainability and ethical consumerism. She is the author of two best-selling cookbooks, Eat Happy(2017) andEat Green (2020). Its also important that followers of sustainability influencers Instagram are actively engaging with their posts so that your message will reach a wide audience. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. As a sustainability influencer, Anna is committed to teaching mothers and other people to live more sustainably and feel happier, healthier, and more relaxed. Of course, gender constructions aren't only made on social media. "If you look at the most popular YouTube requests of young Germans, BibisBeautyPalace, MontanaBlack or Julien Bam and Rezo are among them," said Angela Tillmann, the head of the Institute of Media Research and Media Education at the Cologne University of Applied Sciences. Blue Ollis @blueollis 7. Connies fascination with art and nature is evident in her Instagram @connieandluna where she uploads beautiful photographic content and uniquely personal stories revolving around the topics of travel, lifestyle, home, gardening, sustainability, fashion, and beauty. Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about sustainable fashion. Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. With a mixture of fun and style. When I was five I was already rescuing toads from the road. They are just as coveted as the most successful German soccer players in the German Bundesliga. First up on our list of Dutch influencers is Rianne Meijer. Sarah Robertson Barnes, one of the most famous environmental sustainability influencers in 2022, is a zero-waste educator, speaker, content creator, technical writer, and small business consultant who offers a wide range of services tailored to suit the sustainability goals of her clients. As a sustainability influencer, her interests are social justice, ethical living, and climate change. MICAELA PRESTON @mindfulmomma (6,158), 92. In the Global English debate on Environmental Sustainability we identified the top 5 Tech brands influencing this community. Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements. FB TW. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), and interested in sports and fitness (32%) and TV and film (28.9%). SocialBook Builder Intro Trend Alert Tag Management Keyword Explorer Monitor Competitor Create Thumbnail Image. Originally called the Honest Root, April later renamed her blog to The Ethical Edit where she and her sister work hand in hand to curate wearable, unique fashion for sustainability seekers. Tara began her low waste journey back in 2017. The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. KATIE ROBERTS @sustainabilityinstyle (20.4K), 61. Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss climate and social justice, refugee rights, anti-oppression, and overall allyship. She suffers from the rare disease called Piebaldism, a type of albinism, and Borderline Personality Disorder. Eco friendly influencers can be found on a variety of social media channels, including YouTube, Instagram, and Twitter. These bloggers are strong supporters of this subject. This sustainability activist and stylist straddles the boundary between fashion and nature seamlessly. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. She now openly talks about these afflictions on social media and turns them into her strengths. Therefore, you need to find influencers in that location. The Sacred Cow Project investigates our relationship with the food we eat and proposes a new perspective on food production. Lauren Singer - @trashisfortossers She runs a site called Low Waste Beauty, which focused on making sustainable beauty more inclusive and accessible for everyone. Sedona Christina, one of the top sustainability influencers, is a Canadian YouTube star based in Seattle, who is passionate about living an intentional lifestyle. This text provides general information. For that reason, she founded MelaninASS ( short for MelaninAndSustainableStyle), an evolutionary online platform that discusses the issues and celebrates the success of communities of color in Sustainable Fashion and Beauty spaces. Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesnt mean compromising what you enjoy in life. Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. Francesca created her blog, Ethical Unicorn, to chronicle her journey to low waste living and conscious consumerism. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. It cant be denied that industrial processes have a huge impact on the environment. There are also Zero Waste Influencers in German-speaking countries, which have achieved a pioneering role here. She is followed by one million people on Instagram (engagement rate 6.88%) and 9.2 million on TikTok (engagement rate 1.43%). "I want to make people aware that they should reflect on their behavior and I'd like to use my reach for that." She loves working with brands that are in line with her identity. Business model design needs to encounter increasing and highly dynamic challenges due to counter-caesural environmental changes. Empirical research on strategic sustainability is expected to provide guidance for needed dynamic transformation and sustainability. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. Melissa Hemsley is a chef, food columnist, best-selling cookbook author, and one of the Top Sustainability Influencers based in the UK, who is a proud advocate for sustainable and planet-friendly eating. She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. Look for sustainability influencers Instagram with a good amount of followers who tend to post content related to sustainability such as eco-friendly practices, conservation efforts, or climate change initiatives. According to a study by the Bitkom digital association,one out of two social media users says they have difficulty distinguishing advertising from content. Erin Boyle is a writer, one of the top sustainability influencers, photographer, and minimalist behind Reading My Tea Leaves, a sustainable lifestyle blog where she shares her journey as well as knowledge and tips for living a simple, low impact, and sustainable life. Sustainability influencers Instagram also works with companies and brands that share similar environmental goals. In the middle of its energy transition, check out the influencers of the renewable energy landscape. Despite inflation: Consumers in Germany decide to buy sustainably. ANNE-MARIE BONNEAU @zerowastechef (180K), 8. Imperfect environmentalist influencer Create Thumbnail Image, 8.6 million people follow her and engage at rate!, check out the influencers of the year, and self-love that is easy attainable. 2.98 % living and conscious consumerism are n't only made on social updates... Anne-Marie BONNEAU @ zerowastechef ( 180K ), 8 popular German fashion influencer.! 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